If you’re looking for the best way to get true market value for your property, two recent Nobel Prize Winners in Economics may have your solution.

Multi-Billion Dollar Results

U.S. economists  Paul R. Milgrom and Robert B. Wilson were recently awarded the Nobel Prize in Economics for pioneering research in auction marketing, resulting in billions of dollars in auction sales. This research was first adopted for use in the U.S. in 1994, and has since been utilized in many other countries.

Results Increased

The research resulted in successful methodologies for combining common values (“known” values shared by all buyers), and “unknown” values (such as a buyer’s unique, private preferences), in order to maximize sales results. This research took an already highly effective sales method – auction marketing – and made it even more powerful.

Now Available For Your Benefit And Advantage

At Juris Auctions, we have been utilizing a key driving component of this methodology for some time. In fact, while an auction may look relatively straight-froward to participants, behind-the-scenes it is much more complex. Every aspect of the auction process is optimized, and we integrate data and specialized technology to enhance the sale. Conventional sales methods are simply no match for a highly coordinated auction.

To learn more about how cutting edge auction marketing can help you successfully sell assets for true market value, contact Juris Auctions at 1-901-254-8200.

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